Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.
What is SEO?
Search engine optimization is the term used to describe a set of processes that aim in optimizing a website for search engines. SEO is important not only for getting high quality visitors from search, but it’s also a way to improve the user-friendliness of your website and increase its credibility.
Off page SEO
Off page SEO refers to activities you can perform outside the boundaries of your website. The most important are:
- Link Building
- Social Media Marketing
- Social bookmarking
Why is Off-Page SEO important?
Search engines have been trying for decades to find a way to return the best results to the searcher.
To achieve this, they take into account the on-site SEO factors (described above), some other quality factors and off-page SEO.
A web site that is high quality and useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.
What are the benefits of ‘off-site SEO’ to website owners?
A successful off-site SEO strategy will generate the following benefits to website owners:
Increase in rankings
The website will rank higher in the SERPs and this also means more traffic.
Increase in PageRank
Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google. It is the system invented by Larry Page and Sergey Brin (Google founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher. Page rank today is only one out of the 250 factors that Google is using to rank websites.
Higher rankings also means greater exposure because when a website ranks in the top positions: it gets more links, more visits and more social media mentions. It’s like a never ending sequence of events where one thing leads to another and then to another etc.
Below are the activity list which help you too get #1 Rank on google with less activity.